California Giant Farms and Concord Foods Promote Winter Blueberries

10/31/2013

To promote usage through the fall and winter months, California Giant Berry Farms is partnering with Concord Foods to launch a winter baking promotion targeting consumers November 1 through November 30. This promotion is focused on keeping consumers buying blueberries as they make the switch to heartier, warmer meals.

The "Winter Baking Recipe Contest" encourages consumers to submit an original recipe featuring California Giant blueberries and Concord Foods muffin mix as ingredients. Entries will be accepted through www.calgiant.com/win. At the close of the promotion period, a panel overseen by the sponsors will judge submitted recipes.

Several winners will be chosen to receive gift cards and fresh product from both partnering companies. Winning recipes will be featured on all social media outlets for both companies following the promotion period, further extending the reach with consumers during the holidays.

Throughout the month of November, California Giant and Concord Foods will feature the promotional opportunity on social media and via YouTube. Additionally, QR codes on fresh blueberry packaging will lead consumers to the website, where they can learn more about how to enter the contest. "We're looking forward to engaging our growing consumer fan base with another fun promotion with a national co-partner. It's a great way to cap off a successful year and put our blueberries in the limelight at the beginning of a new South American blueberry season," said Cindy Jewell, director of marketing for California Giant.

California Giant has expanded its blueberry program in South America this year, with a 20 percent growth in volume. The company has plans to continue annual increases in volume due to rising demand and consumption of fresh blueberries.

For more information:
Cindy Jewell
California Giant Berry Farms
Tel. +1 (831) 728-1965 x258
Mobile. +1 (831) 566-2202
Fax. +1 (831) 728-0613
Email: cjewell@calgiant.com
www.calgiant.com