The Produce Marketing Association (PMA), as a member of the National Fruit and Vegetable Alliance (NFVA), has allocated the first installment of its $100,000 contribution and additional funds donated by member leaders. This effort is in support of the Let's Move Salad Bars to Schools initiative, which focuses on giving schoolchildren better access to healthy foods and fighting an epidemic of childhood obesity.
This initial installment will go to ten California schools in the Anderson Valley Unified, Cupertino Union Elementary, Hemet Unified and Inglewood Unified districts. The selection of these schools was based on long-time need and was made in conjunction with the "Let's Move Salad Bars to California Schools" campaign organized by the United Fresh Produce Association and Fresh Produce and Floral Council. This effort seeks to place 350 salad bars in California schools by May 15. PMA chairman and vice president of marketing of the California Avocado Commission, Jan DeLyser, will be present for the salad bar presentation at the United Convention in San Diego on May 15.
"PMA leadership is delighted to contribute to this industry-wide initiative," says DeLyser, "and we're pleased to work with United Fresh and many other organizations in supporting such a great cause."
PMA will disperse the rest of the funds throughout the rest of this year, with specific locations to be determined in the coming months.
"Members who still want to donate can do so through the Let's Move Salad Bars to Schools program," adds PMA's CEO and president, Bryan Silbermann. "There's never a deadline on funding a worthy cause like this one. I greatly appreciate the support shown by those members and individuals who helped fund our salad bar contribution to California. "
For more information about Let's Move Salad Bars to Schools, visit saladbars2schools.org
. For tips and tools on how to promote your involvement in the program, visit www.pma.com/salad-bars