Sun-Maid Celebrates 100 Years with Holiday Sweepstakes

11/25/2012

Sun-Maid is celebrating its 100th anniversary by giving away over a thousand customer prizes this holiday season. Sun-Maid, a farmer-owned cooperative best known for raisins, dried fruits and raisin bread, will run its 100th anniversary sweepstakes until December 31, 2012, at www.facebook.com/SunMaidGirl.

One hundred grand-prize winners will receive $100 Visa gift cards, 500 first-place winners will receive Sun-Maid Monopoly board games, and 1,000 second-place winners will receive hardcover Sun-Maid Anniversary Books. Everyone that enters is eligible for free downloads of the Sun-Maid Anniversary e-book and recipe booklet.

"We want to thank our customers and their families, who have been eating Sun-Maid raisins and raisin bread for the past 100 years," said Sun-Maid President Barry Kriebel.

November 15, 2012, marked the company's 100th anniversary. It was founded in 1912 by a group of San Joaquin Valley raisin growers in downtown Fresno, Calif. In 1915, Lorraine Collett Petersen posed for the painting that would become the Sun-Maid trademark and one of the world's most widely recognized brands.

"For 100 years we've served families--we're owned and operated by family farmers. And families across America have made us a part of their holiday meals and celebrations for a century. This sweepstakes is a big 'thank you' from Sun-Maid to all those families," Kriebel said. "We're honored that the little red box is in virtually every family household in the country."

Source: marketwatch.com