Limoneira Partners to "Unleash the Power of Lemons"

11/19/2012

After launching its new marketing campaign, Unleash the Power of Lemons, earlier this year, Limoneira Co. has announced its pairing with five Los Angeles-based experts in the areas of health, beauty, food and drink, lifestyle, and cleaning to promote the many innovative uses of lemons. The experts are passionate, local opinion leaders who have joined with Limoneira to provide tips, uses, recipes, and much more on a new website, www.limoneira.com/unleash. Limoneira has also paired with local experts in Chicago and plans are in place for similar linkages in New York City, Miami, and Toronto.

"The local leaders we've paired with are the movers and shakers in their industries and they're experts in using lemons in a variety of creative, useful, and fun ways," says John Chamberlain, Limoneira's director of marketing. "Our five Los Angeles partners are excited to share their tips for using Limoneira lemons with everyday consumers for practical household, culinary, health, design, and beauty solutions."

"Lemons are one of the most versatile items in the produce department," says John Carter, Limoneira's director of global sales. "Our Unleash the Power of Lemons campaign takes advantage of today's technology, and it's fun, informative and easy. Everyone knows that lemons are a great recipe ingredient and enhancer, but they also have many uses in the areas of health, lifestyle, beauty, and cleaning. These applications are represented by fun icon images in conjunction with our consumer QR code that links to our website lemon shopper pages."

Source: www.marketwatch.com